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Crafting a definition: Three in five Brits who buy alcoholic drinks say it's important that the industry defines what is meant by the term 'craft'

Crafting a definition: Three in five Brits who buy alcoholic drinks say it's important that the industry defines what is meant by the term 'craft'
Whilst craft drinks have revolutionised the alcoholic drinks industry over the past decade, it seems that many Brits are still unsure as to what the term 'craft' actually means. New research from Mintel highlights strong demand for alcoholic drink companies to create a definition, as 59% of those who buy alcoholic drinks say it's important that the...
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US beer market is bursting with flavour: 80% increase in flavoured beer launches 20-2015

US beer market is bursting with flavour: 80% increase in flavoured beer launches 20-2015
New research from Mintel highlights an explosion in flavored beer innovation. From grapefruit to habanero, Mintel's Global New Products Database (GNPD) reveals the proportion of new flavored beer product launches has grown from just 15 percent of total US beer launches in 2010 to 27 percent of total US beer launches in 2015, an 80 percent increase ...
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Lager struggles to retain its fizz as usage drops to a half of Brits

Lager struggles to retain its fizz as usage drops to a half of Brits
It seems that Britain's lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015*, down from 54% in 2014​/...
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The craft effect: One in four beers launched globally in 2014 was high strength

The craft effect: One in four beers launched globally in 2014 was high strength
With rising health awareness and concern about binge drinking driving sales of low and non-ABV beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV (alcohol by vol...
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Craft beer accounted for one in eight German beer launches in 2014

Craft beer accounted for one in eight German beer launches in 2014
With Oktoberfest in full swing, Germans across the world will be making the most of the festival and raising a glass. But it seems that standard lager might soon be replaced by a more sophisticated brew – craft beer. New research from Mintel has found that one in eight (12%) beers launched in Germany in 2014 was categorised as craft, up from only 1...
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